Icke-Frågan (The non-issue)
This video was created in collaboration with Snask, an awesome Design&Branding studio primarily based in Stockholm.
Sweden is a really pioneer nation the place folks and social rights are taken very severely.
The video is an element of an entire consciousness marketing campaign began in April 2013 by way of the web site www.ickefragan.se and different social media platforms.
The intention is to level out few of the variations present as a result of youth discrimination the place, for a similar work, some folks earn much less cash only for being younger.
The "Icke-Frågan" stands for "the non-issue", an ironic strategy to such a fragile subject the place nobody appears to note the elephant within the room.
Watch it in HD and browse together with the english translation beneath for an entire understanding.
"In Sweden, we don’t speak about discrimination in opposition to youth. And it isn’t exhausting to grasp why it’s a non-issue.
It’s in all probability only a coincidence that 20- to 29-year olds earn 26% lower than 30- to 54-year olds, and that the age wage hole is the widest in 40 years.
It is in all probability additionally simply accidentally 17-year outdated with work expertise can do the identical job as an inexperienced 18-year outdated, and in response to collective agreements nonetheless obtain 30% much less pay.
The truth that many employers don’t even wish to rent younger folks, regardless of low wages and halved payroll tax as much as 26 years, might be only a fluke too.
And it is in all probability a quirk that our Minister for Commerce and Business now needs to chop youth wages by one other 25%,
though there’s no clear proof that it’d present extra youth jobs.
In Sweden, the youth discrimination is a non-issue. As a result of completely nothing appear to help the truth that we might have an age energy construction the place younger folks simply will get patted on the pinnacle.
And that it’s one of many causes behind our excessive youth unemployment.
Or what’s your opinion?
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